Building Valuable Customer Relationships. Driving Profitability
Looking to build valuable relationships with your customers and drive the greatest profitability to your business?
Then at Sensis we have the advertising and marketing solutions to maximise your revenues and deliver on your marketing goals, whether acquiring new customers or retaining existing customers.
zeROIn™, our Electronic Direct Marketing product is an easy-to-use web-based marketing solution. It enables you to send cost-effective highly targeted email communications which zero in on your customers' behaviours and interests. Measurable results are available to you in real-time and it is easy and quick to test different communications enabling you to become more clever in how you relate to your customers. Hence our emphasis on Return On Investment!
zeROIn™ assists you to acquire, convert, grow, retain and reactivate customers and is particularly effective in growing your customer relationships. We all know the statistics, it costs more money to find new customers than to retain your existing, so building valuable customer relationships will deliver greater revenues to your business.
Key steps to Managing an ongoing relationship with your customers throughout their lifecycle
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Acquire
Leverage the traffic you drive to your site from your Yellow and White Pages listings, search engine marketing activities on Sensis.com.au and other sites, and other online and offline advertising activities, to acquire customer details and permission to email.
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Convert
Gather information on when and what type of communications and campaigns your customer would value so that you can focus your activities on relevant communications to sell, cross sell, up-sell and build loyalty over time.
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Grow
Easily grow your customer relationships by using the information you gather from your customers to show you know what is important and relevant to them and grow your database by encouraging current subscribers to send your communications onwards with features such as 'Refer-A-Friend' and 'Forward-to-a-Friend'.
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Retain
Retain your customers and grow the business you generate from them with content and offers targeted to your customer's interests and demographics.
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Reactivate
Use zeROIn™ to inexpensively and effectively re-activate communications with lapsed customers and quickly ascertain what is currently relevant to them by providing them with the ability to update their profile with ease.
Maximising Advertising and Marketing Spend
By partnering with Sensis and using zeROIn™, we can help you easily maximise your current advertising and marketing spend whether it be leveraging online or offline advertising you already have with us such as Yellow and White Pages directory listings, Print Ads and Search Engine Listings or leveraging advertising you may have with other providers.
And the added advantage of partnering with us is that we know all about your business needs being Telstra's information subsidiary.
Interested? Then read on for further information on the best solution to suit your business needs.
Finding the best solution to suit your Business
At Sensis we recognise your advertising and marketing needs are determined by a range of factors unique to your business: size, budget and the maturity of your business and industry. We have designed zeROIn™ to meet your varying needs and provide you with scalability to grow should your requirements change in the years to come.
We look forward to working with you to determine the best solution for your business so call us on 1800 033 807 or enquire online to find out more from one of our zeROIn™ consultants.
